Natural ingredients under scrutiny
Why Botanical Ingredients Deserve Proper Research
Natural ingredients are often described in broad or romantic terms, but their value should not be taken for granted.
Pauline’s doctoral research reinforced her belief that botanical ingredients deserve the same scientific scrutiny as any other active material. Their origin may be natural, but concentration, purity, stability, extraction method and compatibility all affect how useful they are within a skincare product.
This is why we do not select ingredients simply because they are fashionable or familiar.
They must have a role within the complete formulation and contribute to the product in a way that is relevant, stable and appropriate for the skin.
